01
Infrastructure & Warehousing
Cloud service providers, data centres, regional fulfilment hubs, cold chain systems and automated inventory software. Where goods and data are held.
Non-profit company limited by guarantee · BRELA
Tanzania’s digital trade, joined up.
TEE is the unified national umbrella body connecting private sector innovators, logistics carriers, financial institutions and public sector regulators — building a reliable, interoperable and inclusive digital commerce landscape for the United Republic of Tanzania.
Pictured: the official launch of the Tanzania eCommerce Ecosystem, Hyatt Regency, Dar es Salaam.
4
Operational chapters
5
Technical working groups
7
Membership tiers
2
Trust Mark grades
The launch
The day the ecosystem sat down together.
Operators, platforms, carriers, financial institutions and regulators in one room at the Hyatt Regency in Dar es Salaam — the first time Tanzania’s digital trade sector has been convened under a single body.
Official launch of the Tanzania eCommerce Ecosystem — Hyatt Regency, Dar es Salaam.
Core operational chapters
Four chapters. One transaction.
TEE organises its work around the four stages every order actually passes through. A gap in any one of them is where digital commerce in Tanzania fragments — so the chapters are not four separate concerns, they are one chain.
02
Logistics & Last-Mile
Postal networks, the national addressing system, courier services and cross-border transport linkages. How it reaches the buyer.
e.g. Simba Courier03
Marketplaces & B2B Platforms
B2B, B2C and C2C electronic platforms connecting buyers, sellers and local merchants. Where the sale is made.
e.g. Mama Mia’s Soko04
Fintech & Payments
Payment gateways, mobile money operator integration, escrow trust solutions and digital banking platforms. How the money settles.
Tanzania National Chamber of CommerceMinistry of Industry and Trade
Ministry of Foreign Affairs & East African CooperationTCRA
Fair Competition CommissionICT Commission
EAC SecretariatGIZEU–EAC MARKUP II
About TEE
A single table for a fragmented market.
Tanzania eCommerce Ecosystem Limited is registered as a non-profit company limited by guarantee under the Companies Act (Cap. 212) through the Business Registrations and Licensing Agency (BRELA).
Strategic vision
To position Tanzania as a premier, integrated and secure digital trade hub in East Africa by unifying private sector innovation with public sector policy alignment.
Mission
“To unify, streamline, and advocate for a cohesive digital ecosystem through leadership in Tanzania.”
Institutional alignment
TEE operates in structured alignment with the Tanzania National Chamber of Commerce, the Ministry of Industry and Trade, the Ministry of Foreign Affairs & East African Cooperation, TCRA, the Fair Competition Commission and the ICT Commission.
Development partners
Regional and development partners include the EAC Secretariat and GIZ, under the EU–EAC MARKUP II framework.
Interim secretariat
Mama Mia’s Soko / I Link Limited serves as interim secretariat and lead convener. Lead Convener: Dorice Malle. Headquarters in Dar es Salaam, Tanzania.
Technical working groups
Five groups doing the standards work.
The chapters describe what the ecosystem is. These are the groups that make it interoperable — drafting the policy positions, the operational standards and the technical specifications members build against.
- 01
Policy & Regulatory Advocacy
Formulates policy positions on digital taxation, cross-border trade, data sovereignty and compliance with the Personal Data Protection Act.
- 02
Infrastructure & Warehousing Standards
Sets benchmarks for fulfilment hubs, cold chain logistics, inventory sync protocols and cloud hosting uptime.
- 03
Logistics Interoperability
Integrates TCRA postcodes, standardises tracking APIs and aligns courier networks across Tanzania.
- 04
Payment Security & Financial Settlement
Develops escrow APIs, dispute resolution procedures and merchant risk assessments for secure digital payments.
- 05
Digital Trust & Consumer Protection
Oversees the National Trust Mark System, merchant audits and consumer grievance mechanisms alongside the Fair Competition Commission.
Trust Mark accreditation
A mark a buyer can check.
Consumer confidence is the binding constraint on Tanzanian e-commerce. TEE operates a two-grade accreditation framework for verified digital merchants, so a buyer can tell a checked business from an unchecked one before paying.
SILVER
MSME level
Verified
TZS 100,000 initial · TZS 50,000 annual renewal
- Compliant MSME verification (BRELA & TIN)
- TCRA-compliant customer data policy
- Verified physical operating address
- Commitment to 48-hour dispute resolution
GOLD
Enterprise level
Insured
TZS 350,000 initial · TZS 150,000 annual renewal
- Advanced marketplaces & enterprise platforms
- Physical facility & operational audits
- Mandatory escrow payment system integration
- Goods-in-Transit (GiT) insurance coverage
Membership
Seven tiers, from TZS 50,000.
A freelancer and a multinational platform do not belong on the same fee line, and should not carry the same vote. TEE uses a seven-tier framework that sets both — annual fees that a startup can actually pay, and Annual General Meeting voting power weighted so no single bloc decides alone.
Individuals & startups
Freelancers, professionals, and startups under two years old with ten staff or fewer, at TZS 50,000 a year. Tiers 1 and 2 share a 20% AGM voting pool.
MSMEs & operators
Businesses in active digital trade at TZS 200,000, and mid-tier 3PLs and platforms at TZS 500,000, carrying 20% and 15% of the vote.
Enterprise & institutions
Large enterprises and foreign entities at TZS 2.5M / USD 2,000. Chambers and NGOs join by value exchange; ministries are exempt.
For members and buyers
Two doors into the ecosystem.
A standard is only useful if you can act on it. These are where a buyer checks who is accredited, and where members trade with one another.
Business Directory
Every member business, what it does, where it operates and which Trust Mark it holds. This is where a buyer confirms an accreditation instead of taking a badge at face value.
Open the directory →Marketplace
Products and services offered by accredited members, B2B and B2C, with a direct line to the seller. The ecosystem trading with itself, under one standard.
Open the marketplace →
Resources
The record, published.
An umbrella body is only as credible as its paper trail. These are the four categories the secretariat publishes. Documents appear here as they are approved; until then, the secretariat will supply any of them on request.
Meeting minutes
Minutes of general meetings and of the technical working groups.
Stakeholder reports
Reports prepared for members, partner authorities and development partners.
Policy position papers
TEE’s formal positions on digital taxation, cross-border trade, data sovereignty and consumer protection.
Bylaws & articles
The governance charter, articles of association and the membership and Trust Mark rules.
Contact us
Reach the secretariat.
For membership, Trust Mark accreditation, working group participation, or a document from the record.
Emailinfo@mamamia.co.tz
Telephone+255 765 658 595
Dar es Salaam hubHeadquarters — Dar es Salaam,
United Republic of Tanzania
United Republic of Tanzania
Interim secretariatMama Mia’s Soko / I Link Limited
Lead Convener: Dorice Malle
Lead Convener: Dorice Malle